We are focused on the region of Northwest Lower Michigan and, in particular, the Traverse City area.
If all we do is trade within our community, the total community income and wealth will be limited to what we can produce locally. On the other hand, if we export what we create to markets around the world and increase our value and demand in external markets, we can achieve greater income and wealth in our area. As income and wealth increase, and our community grows, attracts, and retains bright and engaged citizens, and as investment in culture, education, and infrastructure increases, so does our overall well-being.